Mark Etherington Freelance Designer and Art Director - Allucinazione

Don’t Blow It – Allucinazione

Rome based production company Allucinazione approached me to produce a series of pieces to reflect the companies environmental conscience and practice. These pieces were to be given out to both future prospects and existing clients to help create awareness.

Mark Etherington Freelance Designer and Art Director - Allucinazione
Mark Etherington Freelance Designer and Art Director - Honda NSX

NSX – Honda

“We feel it at the start of every project, no matter what the car. But with the NSX it was special – deeper somehow. You’ll know it when you feel it. And when you do, you’ll understand why this car means more to us than anything we’ve ever created before.”

The NSX is pure Honda. The road to success is no easy feat; it twists, it turns, and leads to challenge after challenge. It’s the epitome of all their engineering innovations developed over years of testing and racing – it’s at the very heart of everything they do.

My task was to produce a high value coffee table piece that would showcase the 2017 Honda NSX in all it’s glory. The final ‘oversized’ book was limited a limited run of 350 for the whole of Europe… good luck trying to get hold of one!

Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX

Photographer:
Joe Windsor-Williams

Mark Etherington Freelance Designer and Art Director - TaylorMade Adidas - Players Club

Players Club – TaylorMade Adidas

A new online golfing community positioned for the new breed of modern golfer who is tech savvy, non-traditional and forward thinking.

Commissioned by UK based agency Southpaw, I was tasked with delivering the project from start to finish. As the sole designer/art director working on the brief, it was down to me to create the complete branding design and strategy, all the way through to designing the entire digital platform and overseeing the final build.

© Mark Etherington