Black Badge Dawn – Rolls Royce

Along with director Joe Windsor-Williams I was commissioned to create a global campaign idea to help launch the latest model to be added to the Rolls Royce Black Badge lineup. I worked on this brief from start to finish, incorporating everything from the initial concept and treatment, all the way through to the set design and art direction on set and in post.

We created the Black Badge film to launch the convertible Dawn model of the range. With our combined skill set we also shot the campaign stills, recreating key moments of the movie, in essence the stills reflect the core campaign ideals and are not just product photography.

Parallel worlds collide to form a narrative of mystery and intrigue. Stylishly shot, edited and packaged, this film delivers a new chapter in the auto film making journey. Our campaign material was then rolled out globally to support the launch.

NC750X & SH300i – Honda

I was commissioned to art direct the European launch photography for two of Honda’s latest models, the NC750X and SH300i. I worked on the brief from start to finish, incorporating everything from the initial concept and treatment, all the way through to the art direction on set and in post.

The images were then used throughout Europe to support the launch of the two bikes.

Photographers:
Zep Gori

Production:
Allucinazione

Honda Civic Type R 2017 - Mark Etherington

Civic TYPE R – Honda

“Completely re-engineered with track-focused technology and advanced aerodynamics, the Civic Type R is a red-hot hatchback.”

“Our vision for the Civic Type R was manoeuvrability that the driver can put their complete confidence in; and it would make the driver feel like they could keep driving it forever.” Hideki Kakinuma

My aim was to produce a series of images to communicate that this Type R is a car of true race pedigree, but for the everyday.

Photographer:
Joe Windsor-Williams

Mark Etherington Freelance Designer and Art Director - Honda NSX

NSX – Honda

“We feel it at the start of every project, no matter what the car. But with the NSX it was special – deeper somehow. You’ll know it when you feel it. And when you do, you’ll understand why this car means more to us than anything we’ve ever created before.”

The NSX is pure Honda. The road to success is no easy feat; it twists, it turns, and leads to challenge after challenge. It’s the epitome of all their engineering innovations developed over years of testing and racing – it’s at the very heart of everything they do.

My task was to produce a high value coffee table piece that would showcase the 2017 Honda NSX in all it’s glory. The final ‘oversized’ book was limited a limited run of 350 for the whole of Europe… good luck trying to get hold of one!

Photographer:
Joe Windsor-Williams

Mark Etherington Freelance Designer and Art Director - Honda Africa Twin

Africa Twin – Honda

In 2016 Honda re-launched the Africa Twin with their first update to the motorcycle for more than a decade. This was four years in development and I was tasked with art directing the Pan-European photography for the ‘Return of a Legend’.

The original Africa Twin was designed to withstand thousands of miles of desert and dirt. Now it was back to reclaim the Adventure category it defined back in 1988.

Photographers:
Zep Gori
Fransesc Montero
Ciro Meggiolaro