Mark Etherington Freelance Designer and Art Director - Honda NSX

NSX – Honda

“We feel it at the start of every project, no matter what the car. But with the NSX it was special – deeper somehow. You’ll know it when you feel it. And when you do, you’ll understand why this car means more to us than anything we’ve ever created before.”

The NSX is pure Honda. The road to success is no easy feat; it twists, it turns, and leads to challenge after challenge. It’s the epitome of all their engineering innovations developed over years of testing and racing – it’s at the very heart of everything they do.

My task was to produce a high value coffee table piece that would showcase the 2017 Honda NSX in all it’s glory. The final ‘oversized’ book was limited a limited run of 350 for the whole of Europe… good luck trying to get hold of one!

Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX

Photographer:
Joe Windsor-Williams

Mark Etherington Freelance Designer and Art Director - Honda Africa Twin

Africa Twin – Honda

In 2016 Honda re-launched the Africa Twin with their first update to the motorcycle for more than a decade. This was four years in development and I was tasked with art directing the Pan-European photography for the ‘Return of a Legend’.

The original Africa Twin was designed to withstand thousands of miles of desert and dirt. Now it was back to reclaim the Adventure category it defined back in 1988.

Mark Etherington Freelance Designer and Art Director - Honda Africa Twin
Mark Etherington Freelance Designer and Art Director - Honda Africa Twin

Photographers:
Zep Gori
Fransesc Montero
Ciro Meggiolaro

© Mark Etherington