Art Direction / Film

Black Badge Dawn – Rolls Royce

Along with director Joe Windsor-Williams I was commissioned to create a global campaign idea to help launch the latest model to be added to the Rolls Royce Black Badge lineup. I worked on this brief from start to finish, incorporating everything from the initial concept and treatment, all the way through to the set design and art direction on set and in post.

We created the Black Badge film to launch the convertible Dawn model of the range. With our combined skill set we also shot the campaign stills, recreating key moments of the movie, in essence the stills reflect the core campaign ideals and are not just product photography.

Parallel worlds collide to form a narrative of mystery and intrigue. Stylishly shot, edited and packaged, this film delivers a new chapter in the auto film making journey. Our campaign material was then rolled out globally to support the launch.


© Mark Etherington