Art Direction / Design

NSX – Honda

“We feel it at the start of every project, no matter what the car. But with the NSX it was special – deeper somehow. You’ll know it when you feel it. And when you do, you’ll understand why this car means more to us than anything we’ve ever created before.”

The NSX is pure Honda. The road to success is no easy feat; it twists, it turns, and leads to challenge after challenge. It’s the epitome of all their engineering innovations developed over years of testing and racing – it’s at the very heart of everything they do.

My task was to produce a high value coffee table piece that would showcase the 2017 Honda NSX in all it’s glory. The final ‘oversized’ book was limited a limited run of 350 for the whole of Europe… good luck trying to get hold of one!

Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Honda NSX Book 2017 by Mark Etherington
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX
Mark Etherington Freelance Designer and Art Director - Honda NSX

Photographer:
Joe Windsor-Williams

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© Mark Etherington