Art Direction

Honda NC750X & SH300i

I was commissioned to art direct the European launch photography for two of Honda’s latest models, the NC750X and SH300i. I worked on the brief from start to finish, incorporating everything from the initial concept and treatment, all the way through to the art direction on set and in post.

The images were then used throughout Europe to support the launch of the two bikes.

Photographers:
Zep Gori

Production:
Allucinazione

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© Mark Etherington