Art Direction

Africa Twin – Honda

In 2016 Honda re-launched the Africa Twin with their first update to the motorcycle for more than a decade. This was four years in development and I was tasked with art directing the Pan-European photography for the ‘Return of a Legend’.

The original Africa Twin was designed to withstand thousands of miles of desert and dirt. Now it was back to reclaim the Adventure category it defined back in 1988.

Mark Etherington Freelance Designer and Art Director - Honda Africa Twin
Mark Etherington Freelance Designer and Art Director - Honda Africa Twin

Photographers:
Zep Gori
Fransesc Montero
Ciro Meggiolaro

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© Mark Etherington